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Six years ago, a former MAC Cosmetics trainer took her passion for makeup to YouTube and started teaching women all about makeup in an easy and attainable way. Since then, she has created hundreds of videos that have been viewed by millions of people around the world. In 2019, Lisa and her husband leveraged the growing YouTube platform and community to launch BK Beauty, a digitally-native cosmetics brand fueled by a passion for beauty and mission of kindness. The brand is known for teaching women all about makeup and celebrating beauty—inside and out. With every purchase a donation is made to inspire kindness. BK Beauty’s high gross margin, low customer acquisition cost (CAC), and growing customer lifetime value (LTV) enables it to invest more in delighting every customer, in every way. With the right mix of audience, authenticity, and focused product releases, BK Beauty is building the next great beauty brand of this decade.
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Last updated 2 October 2022